Ultimate Motivation – Unite for Good

Dear Rotarians
Dear Rotaractors

I recently had the pleasure of attending the 100th anniversary of Rotary Club Lausanne. It was the third centennial celebration I have joined, after Geneva and Bern—three historic, active, and truly outstanding clubs. Each of these clubs has more than 100 members, which requires strong organization and leadership. Since their creation, our district has grown to 80 well-functioning clubs and more than 4,500 members. This is an impressive achievement that we can all be proud of.

But let us also look at the other side. Many of us have participated in leadership and management training. We have learned models, tools, and methods—often based on financial incentives. According to these theories, performance is driven by rewards, structures, and optimized systems.

So a simple question arises: How is it possible that Rotary has existed for more than 100 years, growing from a small local group into a global movement addressing major humanitarian challenges? Because in Rotary, the rules are different. Our “salary” is the same for all: zero. We are all volunteers. We do not work for Rotary—we choose to serve. And yet, it works. In fact, it works remarkably well.

Why?

Because we share common values. The Four-Way Test. The willingness to serve. Friendship. The desire to do good. But above all—because we are able to unite in action.

Unite for Good.

When we come together—across clubs, languages, and regions—we become a unique force. A force capable of achieving more than any of us could alone. That is the ultimate motivation.

I am truly proud to be part of this exceptional movement—and I thank each and every one of you for living this spirit every day.

Best regards. 

Jouni K. Heinonen
Governor 2025-2026